Spread the Joy with Tolly Boy
প্রকাশিত হয়েছে : ৬:০২:২৪,অপরাহ্ন ২৪ মে ২০১৮
Tolly Boy rice is giving 20 community groups across the UK the chance to win funds of up to £10,000
Weekly Desh Desk, 24 May 2018: Tolly Boy is celebrating the work of 20 African and Bangladeshi community groups, around the UK as part of its Spread the Joy with Tolly Boy campaign.
The brand, which has been serving both communities since 1962, has unveiled the new initiative at a promotional launch at world food distributor Wanis International’s HQ in east London. As part of the Spread the Joy with Tolly Boy, the brand will contribute £26,000 to local charities that sit at the heart of the communities that the company serves.
The campaign which begins on June 18th and runs until September 10th includes the Basmati, Long Grain and Easy Cook rice variants. With each purchase, a number of votes will become available for the consumer to assign to their preferred cause. The charity with the highest number of votes will receive funding of £10,000, with the first runner up receiving £5,000 and the second £2,500. Each of the remaining community groups will receive a contribution of £500 for their efforts towards their activity.
The Spread the Joy with Tolly Boy campaign will be highlighting the causes of various charities such as elderly care, promoting wellbeing, education and uplifting the underprivilege.
Speaking about the event Steven Perry from Tolly Boy said: “We have always endeavored to support our communities through various initiatives. This year, we want to further our contribution by helping raise the profile of these groups who do vital work in helping the African and Bangladeshi communities integrate and flourish in the UK.”
Present at the event was Jag Singh, marketing manager at Wanis International Foods who said: “It’s fantastic to partner with such an iconic brand for the Spread the Joy with Tolly Boy initiative and help support fantastic organisations that are making a real difference to the communities they serve.” Spokesperson from community group said: “It is heart-warming to see a brand like Tolly Boy giving us a platform to showcase our work and raise awareness. Should we be successful, the funds will provide a much-needed contribution for our projects.’’
Representing the Bangladeshi community group said: “While there will be healthy competition amongst the groups, we all will benefit with a positive word of mouth from this activity.”
To support any of the community groups all you need to do is pick up one of the 5kg, 10kg or 20kg packs of Tolly Boy Easy Cook, Long Grain or Basmati Rice from participating stores and vote on www.spreadthejoywithtollyboy.co.uk